VISUAL IDENTITY

Where To Begin?

Many things are associated with visual identity in order to guarantee that your visuals are speaking in the appropriate manner. 

Another way of looking at brand identity is as an all-encompassing declaration of everything that contributes to the formation of your brand in its current form. In addition to your brand’s visual identity, it includes non-visual components such as:

  • A brand voice
  • Copy editing guides
  • A goal statement
  • Core values
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Explanation of Visual Identity

A brand’s visual identity is comprised of all of the images and graphical information that conveys who the brand is and sets it apart from all of the other brands in a similar space. In other words, it describes everything that customers can actually experience, from your logo, to the store’s interior design, and everything in between.

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  • Brand Development

    Developing your company’s brand is a strategic process that involves developing an image for your business and differentiating your goods and services from the competition.

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  • Website Design

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  • Creative Strategy

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For additional articles, check out the OAS Blog!

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